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BACKGROUND NOTE Exhibit design and installation art as media for recreating environments that narrated compelling stories, form the perfect platform to re-interpret and orchestrate the art of story telling, with the freedom to choose from a palette of creative media. They reveal the power and potential of visual design to communicate tangible information as well as intangible ideas and concepts to large audiences. At the same time, they prompt a new consciousness towards an inherent unity underlying the broad spectrum of creative media.I founded the design-build firm Design-Aid-India in 1997, in order to extend my experience as well as desire to explore this field in depth. The projects undertaken in the following years were a direct result of an inspired design partnership with Aniruddh Mukerji and Amit Saxena as well as proactive collaboration with a talented group of vendors and highly skilled workmen. Each
project undertaken in the course of the following years was an experiment
in incorporating and exploring a new medium of visual expression,
whether it is sculpture, graphic design, tensile
structures or digital art, in order to effectively document
and narrate a story. The stories ranged from tracing a State’s
current successes to its historical beginnings, to reconstructing
the glorious past of the popular game of Cricket. From theme based
exhibitions to product launches for the corporate sector, each project
brought with it, new insights into the art of effective story telling
through visual communication.
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